Polish Power Teaches You How To Polish Your Personal Persona

Listen to the Interviews of the Leading Entrepreneurs in the World Who Are Heroes That Are Pursuing Their Dreams With Every Ounce of Strength and Faith.
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Michel Fortin is a direct response copywriter, author, speaker and consultant. His specialty are long copy sales letters and websites. Watch him rewrite copy on video each month, and get tips and tested conversion strategies proven to boost response in his membership site at http://TheCopyDoctor.com/ today.
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As of June 2001, over 22.7 million ".com" top level domains (or "TLDs") have been registered. In other words, the Internet consists of close to 23,000,000 dot-coms,which,in turn, are 76% of all TLDs. It means that you're more likely to win the lottery than find a good domain name.

Read more on "Gain Fame Playing The Domain Name Game" by Michel Fortin…

Listen to the Interviews of the Leading Entrepreneurs in the World Who Are Heroes That Are Pursuing Their Dreams With Every Ounce of Strength and Faith.
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Michel Fortin is a direct response copywriter, author, speaker and consultant. His specialty are long copy sales letters and websites. Watch him rewrite copy on video each month, and get tips and tested conversion strategies proven to boost response in his membership site at http://TheCopyDoctor.com/ today.
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Yesterday, as I was watching television (which is a very rare occurrence), a public service announcement for National Parks Canada was aired. The 30-second "commercial" centered on how to protect oneself from dangerous animals often found in Canada's wilderness — namely bears and wolves. The commercial particularly targeted youngsters, such as summer-camp kids.

Read more on "What In The World Is A Widget?" by Michel Fortin…

Listen to the Interviews of the Leading Entrepreneurs in the World Who Are Heroes That Are Pursuing Their Dreams With Every Ounce of Strength and Faith.
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Michel Fortin is a direct response copywriter, author, speaker and consultant. His specialty are long copy sales letters and websites. Watch him rewrite copy on video each month, and get tips and tested conversion strategies proven to boost response in his membership site at http://TheCopyDoctor.com/ today.
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Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they're desperately unproductive.

Read more on "The Biggest Mistake Copywriters Make" by Michel Fortin…

Listen to the Interviews of the Leading Entrepreneurs in the World Who Are Heroes That Are Pursuing Their Dreams With Every Ounce of Strength and Faith.
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Michel Fortin is a direct response copywriter, author, speaker and consultant. His specialty are long copy sales letters and websites. Watch him rewrite copy on video each month, and get tips and tested conversion strategies proven to boost response in his membership site at http://TheCopyDoctor.com/ today.
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A lot of people ask me how I write copy. Of course, there's way too much information to squeeze into one article. But I can offer you a basic look at my methodology by giving you a short list of the eight steps that I take.

Read more on "My Eight-Step Formula for Writing Long Copy" by Michel Fortin…

Listen to the Interviews of the Leading Entrepreneurs in the World Who Are Heroes That Are Pursuing Their Dreams With Every Ounce of Strength and Faith.
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Michel Fortin is a direct response copywriter, author, speaker and consultant. His specialty are long copy sales letters and websites. Watch him rewrite copy on video each month, and get tips and tested conversion strategies proven to boost response in his membership site at http://TheCopyDoctor.com/ today.
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Chris Locke, co-author of the book "The Cluetrain Manifesto," claimed that the Web is not comprised of computers, companies, or even consumers for that matter, but of conversations. One of the best books I've read on Internet culture, Cluetrain is a "must-read" for all Internet marketers.

Read more on "Forum Frenzy Fumigates Online" by Michel Fortin…

Listen to the Interviews of the Leading Entrepreneurs in the World Who Are Heroes That Are Pursuing Their Dreams With Every Ounce of Strength and Faith.
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Michel Fortin is a direct response copywriter, author, speaker and consultant. His specialty are long copy sales letters and websites. Watch him rewrite copy on video each month, and get tips and tested conversion strategies proven to boost response in his membership site at http://TheCopyDoctor.com/ today.
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A recent, growing trend on the Internet is the private minisite — it's a small, password-protected website that offers "insider information" on a topic that might be of interest to a specific audience. Similar to an ebook, it offers information that's geared for a specific group, niche or vertical industry.

Read more on "Private Minisites Pave Paths To Profits!" by Michel Fortin…

Listen to the Interviews of the Leading Entrepreneurs in the World Who Are Heroes That Are Pursuing Their Dreams With Every Ounce of Strength and Faith.
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Michel Fortin is a direct response copywriter, author, speaker and consultant. His specialty are long copy sales letters and websites. Watch him rewrite copy on video each month, and get tips and tested conversion strategies proven to boost response in his membership site at http://TheCopyDoctor.com/ today.
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Today, it is an understatement to say that we are constantly bombarded with information of nuclear proportions. The roles of both the consumer and the entrepreneur have become so immensely challenging that choosing a business from which to buy — let alone being and remaining in business — has become a dizzying process. Therefore, how does one survive let alone thrive in today's explosive hypercompetitive, overcommunicated marketplace?

Read more on "How to Name a Product, Service or Company" by Michel Fortin…

Listen to the Interviews of the Leading Entrepreneurs in the World Who Are Heroes That Are Pursuing Their Dreams With Every Ounce of Strength and Faith.
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Michel Fortin is a direct response copywriter, author, speaker and consultant. His specialty are long copy sales letters and websites. Watch him rewrite copy on video each month, and get tips and tested conversion strategies proven to boost response in his membership site at http://TheCopyDoctor.com/ today.
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Due to the growing overload of information on the web, people no longer have the time to search the Internet let alone search engine results in order to find exactly what they want. More and more people would love to skip search engines and their plethora of irrelevant, or misleading, links. And many attempt to reach websites directly by typing plausible URLs into their browsers.

Read more on "Make it Easy for People to Find You" by Michel Fortin…

Listen to the Interviews of the Leading Entrepreneurs in the World Who Are Heroes That Are Pursuing Their Dreams With Every Ounce of Strength and Faith.
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Michel Fortin is a direct response copywriter, author, speaker and consultant. His specialty are long copy sales letters and websites. Watch him rewrite copy on video each month, and get tips and tested conversion strategies proven to boost response in his membership site at http://TheCopyDoctor.com/ today.
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A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Click the "register" link the top. It's free. There are tons of tips from other very successful copywriters.)

Read more on "Are Long Copy Salesletters Scams?" by Mike Fortin…

Listen to the Interviews of the Leading Entrepreneurs in the World Who Are Heroes That Are Pursuing Their Dreams With Every Ounce of Strength and Faith.
—————————————————————————————————————–
Michel Fortin is a direct response copywriter, author, speaker and consultant. His specialty are long copy sales letters and websites. Watch him rewrite copy on video each month, and get tips and tested conversion strategies proven to boost response in his membership site at http://TheCopyDoctor.com/ today.
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The shift that marketers are making from institutional marketing to what I call "directional" marketing is a rather interesting one. While the most notable reason is the fact that the Internet expands one's target market and increases the sales potential, more often than not it is also the fact that it is arguably more cost-efficient than any other medium.

Read more on "To Brand or Not to Brand?" by Michel Fortin…