Polish Power Teaches You How To Polish Your Personal Persona

Remember that old TV show, Hawaii Five-O? I used to love it. My favorite part was when they’d catch the criminals, and Jack Lord would say ‘Book ‘em Dano.’ One reason I still have such fond memories of that show is because Anne and I were actually married in Hawaii, on the island of Maui. [...]

Yesterday I promised I’d tell you 3 things you must avoid doing, if you want your prospects to ‘bite’ on the bait you’re feeding them, and since I’m a lot of things, but a liar isn’t one of them, here they are: These are a few of the situations I see most often when I’m [...]

Because that’s what happened to the new Coldplay CD that just came out over in the UK this week — it was immediately handed its first setback — by a frog. Seems that neither 2 years of pent-up demand from fans nor several million dollars worth of promotion by Parlophone records (in the UK) or [...]

Last week I met up with an old friend of mine at one of the local cigar retailers. The store was having a little get together for their customers, which basically means they had one of the manufacturers reps there, and they featured a discount on that brand of cigars, for anyone making a purchase [...]

“At first, I found these results very surprising, but since that time, I’ve spoken to other people who’ve tested the exact same thing, and found the exact same results to be true…” Today I’m going to reveal an eye-opening secret, about the ONLY time shorter sales copy will produce better results than long-form sales copy. [...]

Sometimes all you need is a simple “shift” in your thinking and that missing “link” you’ve been needing, all of a sudden appears, clear as day. Here’s what I mean: A common problem I see with clients of mine, especially my consulting clients – www.KingOfCopy.com/consulting – is that they’ve got a “decent” product… “decent” marketing… [...]

“If you want to “grasp the reins” and gain control over your life… if you want to be successful beyond your wildest imagination… and if you want to really start living… ” Do you know who Roger Waters is? No? Yes? I’ll tell you a little story about Roger in just a minute, but first, [...]

“If you roll out some kind of marketing campaign, be it a long-form sales letter… a newspaper insert… a door hangar… a display ad in a newspaper or trade magazine… or even a website, and… if your ad doesn’t work once…” You probably weren’t expecting this when you opened up your e-mail and decided to [...]

“Thank goodness, the most profitable product in the world you can ever sell… also happens to be the easiest product to create.” Thank goodness, the most profitable product in the world you can ever sell… also happens to be the easiest product to create. Can you guess what I’m talking about? Give up? Well, that [...]

“And if you’re still struggling with your back-end sales, and you can’t seem to nail down “what” to sell as your back-end product, I’m also going to give you a unique mind-set to use, so that by the time we’re finished… coming up with a back-end product should be a cinch!” First of all, get [...]